The problem
A single services page. Nine indexed pages. No capability architecture. No technical content. PDFs that Google can't read.
Meanwhile a procurement officer searching "5-axis titanium machining Illinois" or "AS9100 certified machine shop Chicago" finds your competitor, not you.
Built for precision manufacturers
River North SEO works exclusively with CNC machining shops, contract manufacturers, and precision parts suppliers. Not HVAC companies. Not law firms. Not e-commerce stores.
We chose this niche because the work is genuinely different, and because most agencies don't understand the difference between a tolerance callout and a terms of service page.
Why generic SEO fails manufacturers
Most agencies treat CNC shops like plumbing companies. They build a generic website, write three service paragraphs, and wonder why no engineers are submitting RFQs.
Procurement officers don't search "machining company near me." They search:
Those searches need dedicated, technically structured pages, not a single services dump. We build that architecture. Page by page. Process by process. Material by material.
Our process
30 days mapping your full keyword opportunity, every process, material, industry, and certification your buyers search for. We audit your current site for every technical issue blocking Google from finding what you do. Deliverable: your complete CNC Search Visibility Blueprint.
We fix every issue preventing Google from crawling your capabilities. Then we build the core page architecture, one dedicated page per capability, material, and industry you serve. Timeline: Month 1–2.
We interview your engineers monthly, extract proprietary technical knowledge, and turn it into structured content that procurement officers trust and Google ranks. We build authoritative links from industrial trade publications. Timeline: Month 2–6.
We monitor rankings, track RFQ submissions from organic search, update content as capabilities evolve, and ensure your site gets cited in ChatGPT and Google AI Overviews when buyers search for what you make. Timeline: Month 6+.
Our deliverables
Every CNC shop we work with starts with the same problem: one services page trying to rank for everything, ranking for nothing. We replace that with a structured technical architecture that mirrors how engineers actually search for suppliers.
One dedicated, technically detailed page per major CNC process, milling, turning, Wire EDM, grinding, Swiss machining. Equipment specs, tolerances, materials, industries.
Pages for every material you machine, aluminum 6061, titanium Ti-6Al-4V, Inconel, stainless steel, PEEK, structured so engineers searching by material find your shop first.
Aerospace, medical, defense, automotive, each industry gets its own page proving your certifications, compliance capabilities, and relevant experience.
Organization, Service, and FAQPage schema across your entire site, the structured data that helps Google and AI models understand and cite your capabilities.
Your engineers as expert contributors to American Machinist, Modern Machine Shop, and authoritative industrial publications that procurement officers read.
When a buyer asks ChatGPT to recommend a precision CNC shop for a specific capability, your name is the one that gets cited.
Documented proof of your capabilities written for aerospace, defense, and medical OEM procurement officers. One new case study every quarter, built from engineer interviews, not marketing copy.
Earned media placements in American Machinist, Modern Machine Shop, and tier-1 industrial publications, building the citation authority that gets your shop recommended by ChatGPT and Perplexity when procurement officers search for suppliers.
Before vs after
Why us
River North SEO works exclusively with precision CNC machining shops and contract manufacturers.
We chose this niche because the SEO work for a machine shop is completely different from the SEO work for any other business.
Ranking a CNC shop requires understanding the difference between a 3-axis and 5-axis machine. It requires knowing why AS9100 matters to an aerospace buyer and ISO 13485 matters to a medical device OEM. It requires extracting technical knowledge from your engineers and turning it into content that passes the scrutiny of a procurement officer with 20 years of experience.
Generic agencies write blog posts about "the benefits of CNC machining." We write capability pages that tell an engineer exactly what tolerances you hold on titanium at what surface finish, because that's what they're searching for.
Based in Chicago's River North neighborhood. Serving precision manufacturers across the Midwest and nationally.
No pitch deck. No generic agency presentation.
In 20 minutes we'll pull up your current site and show you exactly how many pages Google has indexed, run a live keyword gap showing which searches your competitors are winning, and explain what a properly structured CNC capability page looks like compared to what you have now.
If it's a fit, we'll propose a 30-day paid Discovery Project ($1,500–$2,000) that gives you a complete CNC Search Visibility Blueprint, yours to keep regardless of what you decide after.
If it's not a fit, you'll leave with specific actionable insights you can use immediately.
20 minutes · No obligation · No generic pitch